At Worn Agency, the creative team and I worked with the Mayor’s Office of New York to position New York City as the best place for women to succeed and gain positions of power. The 360-degree campaign is comprised of out of home and digital ads across all five boroughs, guerrilla-style projections across iconic New York City buildings, an event series featuring key New York political and entrepreneurial figures, and to tie it all together, a bold new website (women.nyc) for programming and policy resources and words of wisdom from successful women who call NYC home.
At Worn Agency, the creative team and I worked with the Mayor’s Office of New York to position New York City as the best place for women to succeed and gain positions of power. The 360-degree campaign is comprised of out of home and digital ads across all five boroughs, guerrilla-style projections across iconic New York City buildings, an event series featuring key New York political and entrepreneurial figures, and to tie it all together, a bold new website (women.nyc) for programming and policy resources and words of wisdom from successful women who call NYC home.
New York City wanted a campaign to highlight all the policy changes, laws, and real programs it created over the past four years that help women gain more power and make more money. We saw an opportunity to do even more — to brand New York City as the best place in the world for women to succeed. To do that, we created Women.NYC, a brand that’s both the logo and the URL for a new website that will aggregate these resources in a central location with an easy-to-use search function.
I designed a logo, color palette, and overall campaign creative that is bold, clear, and focused on the messaging.
New York City wanted a campaign to highlight all the policy changes, laws, and real programs it created over the past four years that help women gain more power and make more money. We saw an opportunity to do even more — to brand New York City as the best place in the world for women to succeed. To do that, we created Women.NYC, a brand that’s both the logo and the URL for a new website that will aggregate these resources in a central location with an easy-to-use search function.
The logo, color palette, and overall campaign creative is bold, clear, and focused on the messaging.
The website I designed houses all current and future NYC initiatives that support women, all in one central location. Along side the research and digital team of the Mayor's Office, we were able to focus on the main categories women in NYC needed the most assistance on. I reviewed insights from focus groups and surveys to clearly lay out the experience for the audience.
The website houses all current and future NYC initiatives that support women, all in one central location. Along side the research and digital team of the Mayor's Office, we were able to focus on the main categories women in NYC needed the most assistance on. I reviewed insights from focus groups and surveys to clearly lay out the experience for the audience.
ROLE - Concept, Logo, Branding, Art Direction, Mobile-Web design, UI, UX
AGENCY - Worn
CLIENT - New York Mayor's Office
ROLE - Concept, Logo, Branding, Art Direction, Mobile-Web design, UI, UX
AGENCY - Worn
CLIENT - New York Mayor's Office
Portfolio
AndieCampaign
Oscar de la RentaPackaging, Product Design
MarysiaBranding, Packaging
Glow HabitBranding, Web Design, Art Direction
Phillip LimWeb Design
Women.NYCCampaign, Branding, Web Design
CurieMDBranding, Packaging, Web Design, Art Direction
Fancy SprinklesWeb Design, Packaging Design
MakersWeb Design
Free AssemblyBranding, Packaging, Web Design, Art Direction