At Worn Agency, the creative team and I were tasked to craft the identity for a new vitamin, specifically designed for beauty. As such, it will live in the beauty aisle, alongside other makeup, skincare, and hair products. Because of that, we needed to create an aesthetic that not only conveyed wellness, but also felt at-home among beauty brands.

I worked with Worn's strategist team and Glow Habit's creative team to create a brand that can expand beyond vitamins and into other beauty categories: hair and skincare. The art direction for the beauty shots were focused on the glow of the skin and the fun, easy-going attitude of the brand. The lifestyle shots were focused on the incorporation of Glow Habit in the everyday. I casted women that varied in ethnicity and body types - a reflection of the brand's audience.    

At Worn Agency, the creative team and I were tasked to craft the identity for a new vitamin, specifically designed for beauty. As such, it will live in the beauty aisle, alongside other makeup, skincare, and hair products. Because of that, we needed to create an aesthetic that not only conveyed wellness, but also felt at-home among beauty brands.

I worked with Worn's strategist team and Glow Habit's creative team to create a brand that can expand beyond vitamins and into other beauty categories: hair and skincare. The art direction for the beauty shots were focused on the glow of the skin and the fun, easy-going attitude of the brand. The lifestyle shots were focused on the incorporation of Glow Habit in the everyday. I casted women that varied in ethnicity and body types - a reflection of the brand's audience.    

The logo and color palette I created are feminine and glamorous. The curves of the logo type are exaggerated and flirty.

The logo and color palette I created are feminine and glamorous. The curves of the logo type are exaggerated and flirty.

The e-commerce site I designed is built on Shopify. The very clean design focuses on the product and the beauty photography. 

The e-commerce site I designed is built on Shopify. The very clean design focuses on the product and the beauty photography. 

Below are behind the scenes shots of the the two-day shoot in Brooklyn, New York. Product, beauty and lifestyle photography was captured by Caitlin Mitchell, a talented New York City photographer that beautifully captures the glow on everyone she photographs.

Below are behind the scenes shots of the the two-day shoot in Brooklyn, New York. Product, beauty and lifestyle photography was captured by Caitlin Mitchell, a talented New York City photographer that beautifully captures the glow on everyone she photographs.

ROLE - Art Direction, Concept, Logo, Branding, Packaging, Mobile-web design, UI, UX

AGENCY - Worn

CLIENT - Glow Habit (Walmart incubator brand)

PHOTOGRAPHER - Caitlin Mitchell

ROLE - Art Direction, Concept, Logo, Branding, Packaging, Mobile-web design, UI, UX

AGENCY - Worn

CLIENT - Glow Habit (Walmart incubator brand)

PHOTOGRAPHER - Caitlin Mitchell