The overall objective of the new fragrance launch of Oscar de la Renta was to bring to life the elegance and femininity of the brand. I created four moodboards based on poetry written by L.O.V.E's copywriter. The caps I designed compliments the floral deco of the bottle. I designed the secondary packaging to maintain the design integrity of the primary packaging.
The overall objective of the new fragrance launch of Oscar de la Renta was to bring to life the elegance and femininity of the brand. I created four moodboards based on poetry written by L.O.V.E's copywriter. The caps I designed compliments the floral deco of the bottle. I designed the secondary packaging to maintain the design integrity of the primary packaging.
ROLE - Concept, Product Design, Art Direction
AGENCY - L.O.V.E
CREATIVE DIRECTOR - Fred Evans
CLIENT - Oscar de la Renta
ROLE - Concept, Product Design, Art Direction
AGENCY - L.O.V.E
CREATIVE DIRECTOR - Fred Evans
CLIENT - Oscar de la Renta
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