Oscar de la renta

The overall objective of the new fragrance launch of Oscar de la Renta was to bring to life the elegance and femininity of the brand. I created four moodboards based on poetry written by L.O.V.E's copywriter. The caps I designed compliments the floral deco of the bottle. I designed the secondary packaging to maintain the design integrity of the primary packaging.

The overall objective of the new fragrance launch of Oscar de la Renta was to bring to life the elegance and femininity of the brand. I created four moodboards based on poetry written by L.O.V.E's copywriter. The caps I designed compliments the floral deco of the bottle. I designed the secondary packaging to maintain the design integrity of the primary packaging.

Oscar de la renta
Oscar de la renta
Oscar de la renta
Oscar de la renta
Oscar de la renta

ROLE - Concept, Product Design, Art Direction

AGENCY - L.O.V.E

CREATIVE DIRECTOR - Fred Evans 

CLIENT - Oscar de la Renta

ROLE - Concept, Product Design, Art Direction

AGENCY - L.O.V.E

CREATIVE DIRECTOR - Fred Evans 

CLIENT - Oscar de la Renta

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