At Worn, we created a campaign that was out of the norm in swimsuit campaigns: oiled up bodies rolling in the sand. We believed that women already have the power and permission to do as they please and feel comfortable doing the uncomfortable. Whether that’s showing off those dunking skills at the pool or even pulling their own sea plane.

At Worn, we created a campaign that was out of the norm in swimsuit campaigns: oiled up bodies rolling in the sand. We believed that women already have the power and permission to do as they please and feel comfortable doing the uncomfortable. Whether that’s showing off those dunking skills at the pool or even pulling their own sea plane.

I worked with the Worn team's strategists, copy writer, and Andie Swim's creative directors to concept and art direct the Spring/Summer 2019 campaign. The campaign was rolled out in New York and Chicago to gain more brand awareness and introduce the Spring/Summer colored suits.

Campaign Success Metrics:
Achieved 500% ROI, Increased site traffic in New York and Chicago by 40%, Expanded core customer demographic into 35-45 years old, Drove over 10k new Instagram followers, Increased Instagram following by 20%, Mykonos (swimwear style) sold out three separate times, Long torso swimwear sold out in 24 hours, Sold out of the colors featured in the campaign

I worked with the Worn team's strategists, copy writer, and Andie Swim's creative directors to concept and art direct the Spring/Summer 2019 campaign. The campaign was rolled out in New York and Chicago to gain more brand awareness and introduce the Spring/Summer colored suits.

Campaign Success Metrics:
Achieved 500% ROI, Increased site traffic in New York and Chicago by 40%, Expanded core customer demographic into 35-45 years old, Drove over 10k new Instagram followers, Increased Instagram following by 20%, Mykonos (swimwear style) sold out three separate times, Long torso swimwear sold out in 24 hours, Sold out of the colors featured in the campaign

I directed production designers and established a partnership with Out Front Media for print checks and final completion of the posters.
Below are behind the scenes photography on set in Bahamas. We chose our predominantly female production crew and photographer with intention. Our photographer, Jenna St. Martin, made her name in sport photography with Adidas, Nike and Under Armour campaigns. 

I directed production designers and established a partnership with Out Front Media for print checks and final completion of the posters.
Below are behind the scenes photography on set in Bahamas. We chose our predominantly female production crew and photographer with intention. Our photographer, Jenna St. Martin, made her name in sport photography with Adidas, Nike and Under Armour campaigns. 

ROLE - Art Direction, Production

AGENCY - Worn

CLIENT - Andie Swim

PHOTOGRAPHER - Jenna St. Martin

ROLE - Art Direction, Production

AGENCY - Worn

CLIENT - Andie Swim

PHOTOGRAPHER - Jenna St. Martin