For the past 6 years, Worn has been building brands from and for the female perspective. We worked with over 100 clients to revolutionize the way women are thought about, talked about, and represented. Along the way, it made us realize that it was time for us to apply our own expertise to ourselves. And what better way to do that than with a rebrand?

Alongside the design and strategy team, we developed a new idenity for Worn. I designed the logo, color palette, digital experience, and directed the overall look and feel.   

For the past 6 years, Worn has been building brands from and for the female perspective. We worked with over 100 clients to revolutionize the way women are thought about, talked about, and represented. Along the way, it made us realize that it was time for us to apply our own expertise to ourselves. And what better way to do that than with a rebrand?

Alongside the design and strategy team, we developed a new idenity for Worn. I designed the logo, color palette, digital experience, and directed the overall look and feel.

Worn's rebrand unapologetically celebrates its identity and what it has always stood for: an equal world for this generation and the ones to come. The extended “O” in the logo is a representation of women taking up space, something we’re culturally still battling to change every day, while the bold choice of colors is a gender-neutral contrast from the previous branding.

Worn's rebrand unapologetically celebrates its identity and what it has always stood for: an equal world for this generation and the ones to come. The extended “O” in the logo is a representation of women taking up space, something we’re culturally still battling to change every day, while the bold choice of colors is a gender-neutral contrast from the previous branding.

Contrasting to the original web design, I developed a direction and designed the pages (Work Landing Page & About Page) that were more dynamic and bolder. Type, color, and animation were key in celebrating Worn's new identity.

Contrasting to the original web design, I developed a direction and designed the pages (Work Landing Page & About Page) that were more dynamic and bolder. Type, color, and animation were key in celebrating Worn's new identity.

ROLE - Art Direction, Concept, Logo, Branding, Mobile-web design, UI, UX

AGENCY - Worn

CLIENT - Worn

DESIGN TEAM - April Qi, Choe Curran, Lucinda Huijer

ROLE - Art Direction, Concept, Logo, Branding, Packaging, Mobile-web design, UI, UX

AGENCY - Worn

CLIENT - Glow Habit (Walmart incubator brand)

PHOTOGRAPHER - Caitlin Mitchell